AP weavers to sell products directly online
Sunday, December 13, 2015 - 1:00pm

Govt. facilitates tie-ups with Amazon, Flipkart; pact to be inked to boost offline sales in country

Handloom weavers in Andhra Pradesh are going to get the much-needed impetus as the Department of Handloom and Textiles is all set to launch three initiatives that directly connect weavers to customers via popular online and offline garment business platforms.

The initiatives are aimed at ending the middlemen system that has been depriving weavers of basic earnings and sustainability, and passing on the benefit from the sale of the product to the weaver, officials say.

Speaking to The Hindu, Department of Handlooms and Textiles (H&T) Director Himanshu Shukla explained the three major initiatives that are going to be tentatively launched on November 15.


For sale of saris and fabric through showrooms other than APCO’s stores, the H&T Department is going to tie up with Fab India which through another agency procures cloth as per its requirement from weavers directly and sells the garments made out of it in their stores across the country and abroad, he added.

“The sample material has been already sent and the pact will be signed soon. By November-end weavers who are working for a daily wage will start supplying cloth to Fab India and turn entrepreneurs,” Mr. Shukla added.

Under yet another initiative, the APCO has entered into an agreement with e-commerce giants Amazon and Flipkart for sale of 400 types of handloom products like saris, towels and blankets on their platforms.

“The produce from the weavers will be procured and stocked at the warehouse of Amazon in Vijayawada by APCO, which will pass on the profits from online sales to weavers,” he added.

APCO has 115 showrooms across the State with an annual turnover of around ₹200 crore and the department plans to increase the business manifold with these initiatives.

“In all the initiatives the focus will be on making products that are affordable for a large section of consumers,” he said.


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